Communication Services & Information Technology
University of California
Communication Services & Information Technology

So you want to write an ANR Publication . . .

Question

Why do you still print publications? Why don't you put everything on the Web?

Answer

1. Accurate color photographs. Our printed publications present color photographs and other visual information with more accuracy and clarity than is possible on the Web. Accurate color is critical in many diagnostic settings, such as evaluating yellowing, reddening, greening, browning, or blackening on leaves or fruit. Colors vary on computer monitors and other digital devices more than they do in print.
 
2. Ease of use in classrooms and group settings. Many of our publications are intended to be used in classrooms, workshops, or other group settings in which the material must be available in a physical format. For example, a class may need to fill in information, cut out items, or share text or graphics in group discussions. Although online publications can be printed out for this use, it can be more economical, efficient, and effective to use preprinted versions.
 
3. Availability. Printed publications are the only way for us to reach many Californians. According to the USDA National Agricultural Statistics Service (see http://usda.mannlib.cornell.edu/MannUsda/viewDocumentInfo.do?documentID=1062) , in 2009
  • 31% of California farms did not have Internet access
  • 86% of California farms did not access any information on USDA, NASS, or other federal government Web sites
For the population as a whole, research from the Public Policy Institute of California (see http://www.ppic.org/content/pubs/jtf/JTF_DigitalDivideJTF.pdf) shows that in 2009
  • 24% of Californians did not use the Internet at home, work, or elsewhere
  • 23% of rural residents did not use the Internet
  • 47% of Latino, immigrant, less-educated, and lower-income groups did not use the Internet, and 61% did not have broadband
  • people with disabilities were 19% less likely than others to use the Web
Printed publications will play a key role in making sure our Strategic Initiatives reach the people of California who do not use the Internet.
 
4. Popularity. People continue to buy our printed publications. In January 2010, over 2,000 of our books found homes, and that comprised just the top ten titles. Sales were strong for the third month in a row, which mirrors a national trend among booksellers according to the Association of American Publishers (see http://www.publishers.org/main/PressCenter/Archicves/2010_January/November10StatsRelease.htm).
 

Relevant Categories

Service

Tags

books, Communication Services, online publications, printing, publication production, publications, sales, Strategic Initiatives, Web publications

Contact

Stephen Barnett
Communication Services and Information Technology
Phone: (530) 750-1222
Email: swbarnett@ucanr.edu

Last Updated

February 16, 2010


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